Our brand
It's a statement of who we want to be - an outspoken advocate and champion for all things Western Australia.
The imagery draws its inspiration from a compass:
- Something that guides visitors to the wonders of our State
- Something that guides travellers from our State on their journeys and brings them home safely
- And something that guides our airport as we move into the future.
The colours reflect our natural environment - the desert landscapes, the sandy beaches, the ocean, our unique wildflowers.
We've also engaged with both indigenous and non-indigenous artists to capture their perspectives of Western Australia.
International and interstate visitors to Perth will not get off the plane into just another airport terminal - they'll be welcomed by a visual representation of what our great State has to offer. In branding Perth Airport, we'll help brand Perth as the natural entry point to Australia for international visitors.
Our new logo speaks of the confidence we share in our State's future. There is also a nostalgic nod to the early days when going to the airport to watch the planes and feed the black swans was considered a big day out.
It's an honour to share our new brand with you. We're excited about the future of Perth Airport.